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FMCG Consulting - Tata Strategic

The Indian FMCG sector is estimated at USD 47 Bn as of FY12, and is one of the largest in the Indian economy. It is poised to double to USD 100 billion by FY17, growing at a rate of 16-17% p.a. The key growth drivers include positive demographic shifts leading to greater affordability, acceptability, availability and awareness amongst Indian consumers. Rural and semi-urban India have been significant contributors to growth in this sector. 

The FMCG vertical at Tata Strategic has leveraged its understanding of the India opportunity in partnering clients across areas of strategy formulation and performance improvement over the years.We have assisted both global and Indian companies across multiple sectors - from basic to value added foods & beverages including dairy products and home & personal care. We have worked with companies at various stages of evolution in the Indian market in areas like India entry, new business entry, business alliances, channel management, cost competitiveness across the value chain. Tata Strategic has also successfully partnered clients to implement its recommendations through our proprietary Program Management methodology. We have also engaged with industry players and private equity players in strategic/business due diligence assignments.

We combine domain know-how and functional expertise to provide superior, cutting edge solutions to our customers in the areas of organization effectiveness, route-to-market, logistics & supply chain management and delivery excellence.

In the FMCG space, Tata Strategic has published several industry studies and thought notes highlighting key trends and bringing out unique India insights. These reports have been well-received and have been published in leading business dailies and sector journals. Please access the Insight section of our website for reading these reports.