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Technology

Indian EMS Companies - Paths to transformation

Enablers like Jan Dhan, Aadhaar, Mobile penetration, and more recently ‘Demonetization’ have created favourable conditions for large scale adoption of digital payment systems in India. India is expected to leapfrog plastic payment systems and have mass adoption of digital and biometric systems by 2020. And in doing so, India will lead the world in adopting the next-gen payment innovations, say Mr. Raju Bhinge (CEO), Mr. Sourabh Gupta and Mr. Chandranshu Mishra of TATA Strategic Management Group.. (This article is published in Financial Express March 6, 2017 Financial Express March 6, 2017).

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Indian EMS Companies - Paths to transformation

Indian Companies in the electronic manufacturing services sector mostly engage in high mix, low-volume, low value added manufacturing.  However opportunities exist to transform their businesses.  These opportunities vary from building design and/or product assembly capabilities to launching  own brands.  Companies need to choose their transformation routes by carefully considering various  factors say Praveen K and Raman K, Practice Head -Technology.  (This article is published in ELCINA Electronic Outlook  Mar - Apr 2015).


Enhancing Sales Effectiveness

As companies look to grow their marketshare, sales effectiveness has been high on Executive mindshare. Our assessment of organizations in India has identified five key levers of Sales Effectiveness: Key Account Management, Channel ROI, Cross-selling and Solution selling, Sales Incentives and Sales Productivity. Companies need to reassess their sales strategies and levers of effectiveness to continue growth in the Indian market, says Aniruddha Sengupta, Principal of Tata Strategic Management Group. (This article was published in Hotlier India March 2012 Magazine).

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Tech of Learning

The education sector, particularly the K12 segment, has been witnessing increased efforts towards adoption of technology. Considerable investments have been made by the government and private institutes in creating technology infrastructure in schools. But a look at learning outcomes suggests that creation of the infrastructure alone would not impact quality of education imparted. For sustained impact, institutes and vendors need to take a transformational approach that includes students, teachers, parents and school management say K. Raman (Practice Head, Infocomm, Media & Education) and Mayurpankhi Barooah of Tata Strategic Management Group. (This article is published in Financial Chronicle, January 23, 2012)

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Outsourcing: Maximizing the Gains

Indian companies perceive limited benefits from outsourcing as they have typically looked at “non-critical” processes with focus on cost savings. Outsourcing, however, can lead to broader gains if companies broaden the basket of services, look at business benefits beyond costs savings and adopt a structured approach to outsourcing, say K. Raman (Practice Head – Infocomm, Media & Education) and Mayurpankhi Barooah of Tata Strategic Management Group.  (This article is published in Tata Review Magazine May 2011)

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Decoding the domestic IT opportunity

Mid sized IT companies have played an important role in the development of the domestic IT industry that is estimated to be around INR 1200 Bn as of FY10.  However the Indian market has its own evolution path in terms of key services, customer segments, competition and operating model. Mid sized service providers must take cognizance of these differences and make appropriate adjustments to their business model to continue to profitably address the domestic opportunity, say Kaustav Ganguli & K. Raman (Practice Head – Infocomm, Media & Education) of Tata Strategic Management Group. (This article was published in Informationweek  February 2011).

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Electronic Home Security

The increase in security concerns has led to an increased demand for sophisticated solutions. However most of the solutions are focused on securing large premises and critical installations. Home security solutions have grown to be a significant part of the market elsewhere in the world. Similar growth in India would need collaboration between players having complementary capabilities, say K.Raman Practice Head – Infocomm, Media & Education, Gunjan Gupta and Mayurpankhi Barooah of Tata Strategic Management Group. (This article was published in the Security Today, July 2009)

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Your business needs an m-strategy

The mobile phone is emerging as a powerful device, given its functional capabilities and reach. Businesses need to leverage this increasing power of the mobile and generate new strategic options. Enterprises which identify the above and adopt mobile wireless technologies as an integral part of their strategic thinking process are expected to develop competitive advantage and emerge stronger, say K. Raman, Gunjan Gupta and Gaurav Girotra of Tata Strategic Management Group. (This article was published in Tata Review April 2009 edition)

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Winning beyond the current Slowdown

India's large pool of educated entry-level job seekers and the low levels of 'employability' have been principal factors in driving the growth of the Indian career training market. However, in the changed market conditions, career training players would need to resort to multi-prolonged innovative strategies to address the challenges and gear up for future growth opportunities, say K.Raman, Practice Head - Telecom, Media & Technology, Kaustav Ganguli and Keshav Sreedharan of the Tata Strategic Management Group. (This article was published in the People Management Magazine, March-April 2009)

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E-waste : Opportunity or Burden?

India is expected to be one of the largest consumer electronic markets in the world. By 2012, India is expected to have 600 mn mobile subscribers, 60 mn PCs and 143 mn TVs. This will lead to significant amount of e-waste. With regulatory intervention likely, there is opportunity for the emergence and growth of organized players in e-waste management as well as major compliance commitments for various industry players says K.Raman of Tata Strategic Management Group. (This article was published in Electrical & Electronics Magazine December 2008).

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Indian Semiconductor Industry : Evolution & Opportunities

Detailed analysis of the semiconductor policy, market outlook and technology factors indicates that the Indian semiconductor industry could move into eco-system units in the short to medium term and into fabrication units in the longer run. The industry could have a unique evolutionary path attracting investments of approximately $ 30 Bn over a 10 year time horizon, say K. Raman, Practice Head – Telecom, Media & Technology, and Kaustav Ganguli of the Tata Strategic Management Group. (This article was published in ELCINA Electronics Outlook Magazine October 2008 Edition)

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The Telecom Wave; What's in it for you?

With a plethora of available options, customers need to choose the appropriate services for maximum benefit

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Well Being in India : disparity and surprises across districts

The issue of income versus well being has been highlighted by Prof Stiglitz and others. Well being, in the Indian context needs to consider a range of indicators representing material and social factors. Computing a Well Being Index by district reveals wide disparities – even in the same state. Even more surprising diversity amongst districts is revealed by a Female Security Index. All organizations – Government bodies, NGOs and businesses – need to look at relevant indicators at the district level for effective action planning and results, say Raju Bhinge, Chief Executive and Harsha Kapoor, Practice Head- Analytics Solutions of Tata Strategic Management Group

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Tracking the customer’s needs

In order to achieve higher profitability and market share, companies should adopt a needs-centric marketing approach and design marketing initiatives, product offerings and services around customer needs, say Harsha Kapoor, practice head, analytics, and Rituparna Dasgupta, associate consultant, of Tata Strategic Management Group. (This article was published in Tata Review magazine May 2010)

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Enhancing Profit During Downturn

An industry downturn is a cause of worry to all; however, using advanced analytics, companies can convert the current slowdown into an opportunity to enhance their competitive position says Harsha Kapoor, Practice Head – Analytics Solutions of Tata Strategic Management Group. (This article was published in the Sensex Magazine, April - June 2009)

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Dealing with Volatility

Volatile and rising input costs have forced EBITDA margins down. However, using optimization techniques would not only enable CEOs to respond and adapt to the situation but also improve the firm’s competitiveness, say Harsha Kapoor, Practice Head – Analytics Solutions, Milind Desai & Sachin Somaiya of Tata Strategic Management Group. (This article was published in Tata Review November 2008 edition)

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The ad-spend RoI riddle

Companies can reap huge benefits by optimising their marketing and advertising spend through advanced analytics”, say Harsha Kapoor, Practice Head – Analytics Solutions and Rituparna Dasgupta of Tata Strategic Management Group. (This article was published in the Strategist (Business Standard) on 14th October 2008).

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Advanced Analytics : Powering Indian Business

Indian companies are increasingly incorporating advanced analytics to develop insight, create value and outperform competition. (This article was also published in Oct - Nov 2007 edition of the SENSEX magazine)

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Analytics: Keener than the competition

Indian firms are increasingly incorporating analytics as a part of their strategic agenda to outperform competition, say Harsha Kapoor and Alapon Sen of Tata Strategic Management Group.

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Affiliate Marketing- What's the Big Deal?

Affiliate marketing is not a novel concept. However, proliferation of internet and other digital mediums have given a new life to affiliate marketing by making it far more effective and easy to adopt. (This article is published in India Affiliate Summit 1st - 2nd September 2016).